It has been a while -- a year almost that I have blogged about anything.
I have wanted to -- many, many times but I find that an entrepreneur lives in fear of everyone so the whole 'writing about my company' is never going to happen. Besides really boring procedural blogs, all the gossip and the interesting encounters will have to remain as coffee-table conversations.
The one thing I figure I can blog about is my passion for posters and credits. Actually this was suggested by Nikhil and Ashutosh and I think it is a brilliant idea.
I love - LOVE - to analyse movie marketing campaigns. I think the ones in India are SORELY lacking. It is such a pity to see so much potential wasted because the producers did not understand the last mile. This statement of course does not include the smart marketing campaigns conducted by the Farhan Akhtar, Karan Johar and Amir Khan camps. But, even their marketing campaigns are targeted only at the audience in the cities.
Marketing movies to India is like marketing to many different countries. There are so many types of audiences that in creating a generic, vanilla campaigns, the producers lose out on majority of the potential of the movie. I am going to blog about the movie marketing campaigns that I really like and why and I hope that you will comment/respond and let me know whether you agree.
Tchuss!
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