Let's think about the movie --
1. Hot Cast - Ryan Reynolds and little known 'Gossip girl' Blake Lively - CHECK
2. Not widely known superhero (outside of geeky and US circles) - CHECK
3. Silly costume - CHECK
4. Cult following - CHECK
The budget of the movie is a very healthy $150 Million, which means that DC Comics and Warner Bros are hoping to have another superhero money-spinner on their hands. Green lantern is a relatively unknown superhero. Besides crazy fans like yours truly - most people are not aware of the intergalactic police force monitoring the universe. Compare this budget with the 2006 film Superman Returns' budget of $200 million and you see that Warner is expecting to make quite a lot of money (and sequels) from a Green Lantern franchise. In order to maintain a long-term franchise it is very important to get 'family approval'. From past Batman debacles, movie studios know that the fans MUST be sated. These are the guys who will line up at midnight and will stay with a franchise when all others leave.
Keeping that in mind, Warner Bros picked the best possible time to release the marketing campaign - Comic Con in San Diego. This was an audience of hard-core fans who are - most importantly internet-savvy and very internet-verbose. Within hours of the first look posters being released, the blog trails lit up and the word-of-mouth on the posters started. Ryan actually did not say the Green Lantern oath out aloud until he was arm-twisted into it by the cute-kid brigade:
http://www.youtube.com/watch?v=pJl9cnQAsIk
http://io9.com/5596819/ryan-reynolds-recites-the-lantern-corps-oath-for-the-littlest-green-lantern
In fact, the WOM on him taking the oath was so good - I tried searching on google using the term " ryan reynolds + green lantern + oath" and got 5 million results! That is just fantastic, considering that the movie is out NEXT Summer! that is a year away! Imagine the buzz around this movie by the time it releases.
On to the posters then - they are just FANTASTIC! These are the perfect 'teaser' posters for this film. It has enough insider stuff to keep the fans happy and feeling superior.
The colours are the typical lantern green with darker tones - very mysterious, adult and signifying a darker storyline. The usage of Hal Jordan's oath "... in brightest day, in blackest night. No evil shall escape my sight ... " - se super!
Ryan Reynolds introduction as Hal Jordan / Green Lantern:
(Sorry - can't help myself ---- "Whoop!" I mean I thought Ryan had potential in Blade Trinity and then definitely as Deadpool in X-men: Origins, but honestly I was not a believer of his Hal Jordan - but I am SO converted ...)
In fact, the WOM on him taking the oath was so good - I tried searching on google using the term " ryan reynolds + green lantern + oath" and got 5 million results! That is just fantastic, considering that the movie is out NEXT Summer! that is a year away! Imagine the buzz around this movie by the time it releases.
On to the posters then - they are just FANTASTIC! These are the perfect 'teaser' posters for this film. It has enough insider stuff to keep the fans happy and feeling superior.
The colours are the typical lantern green with darker tones - very mysterious, adult and signifying a darker storyline. The usage of Hal Jordan's oath "... in brightest day, in blackest night. No evil shall escape my sight ... " - se super!
Ryan Reynolds introduction as Hal Jordan / Green Lantern:
(Sorry - can't help myself ---- "Whoop!" I mean I thought Ryan had potential in Blade Trinity and then definitely as Deadpool in X-men: Origins, but honestly I was not a believer of his Hal Jordan - but I am SO converted ...)
Blake Lively as 'good' Carol Ferris / 'evil' Star Sapphire
Mark Strong as Sinestro and Peter Sarsgaard as Hector Hammond
(Though poor Mark has become type-cast s the villain now, it is good to see someone recognize Peter's potential for super-villainy)
Mark Strong as Sinestro and Peter Sarsgaard as Hector Hammond
(Though poor Mark has become type-cast s the villain now, it is good to see someone recognize Peter's potential for super-villainy)
These are the posters joining to form the rings -- one with good and the other evil --- very - very - very nice design!
I don't know about you -- but this teaser has me super-excited about the movie already. I think it will be fun to see how the DC guys keep the marketing going for the next year.
I don't know about you -- but this teaser has me super-excited about the movie already. I think it will be fun to see how the DC guys keep the marketing going for the next year.
No comments:
Post a Comment